Herberth Andrade "ARES"
Grandmaster Top laner — climbed on BR, competing on NA. Ex-Tier 1 competitive tryout. Founder of EloAscend — the platform built to prove that serious boosting quality and genuine player respect can coexist.
About Herberth Andrade
The name ARES did not come from branding. It came from a League of Legends tryout. When Herberth was called up to compete for a spot in Brazil's Tier 1 competitive circuit, he needed a player name. He had been playing Aatrox obsessively — a champion named after the concept of war — and reached for the Greek god behind it. Ares, god of war. The name stuck, and so did the standard it implied: you show up prepared, or you do not show up at all.
Before founding EloAscend in 2021, Herberth worked as a high-elo booster and coach across multiple platforms on the Brazilian server, eventually expanding to NA. What he found across those years was consistent: platforms treating players as transactions, support teams that disappeared when something went wrong, and a general assumption that players who paid for boosting or coaching had no right to expect respect, transparency, or accountability in return.
EloAscend was built as the answer to that experience. Not the loudest platform, not the cheapest, not the one with the most marketing — the one where quality was structural, not accidental. Where boosters were verified before assignment, not after a complaint. Where payments were held in escrow, not released on faith. Herberth's background as a Grandmaster Top laner shaped every operational decision: the five-layer security protocol, the coach vetting standards, the monthly program's continuity framework, the refund policy's documentation. None of it was borrowed from competitors. All of it was built from the player side first.
Today he oversees all editorial content on EloAscend — reviewing every service page, pricing claim, and competitor comparison before publication. The standard he applies is the same one he applied to the platform itself: if you cannot defend the claim with verifiable data, you do not make the claim. The reviewedBy credential on every EloAscend page is not a name attached for optics — it is a specific human being who has read the content and is accountable for its accuracy.
What Herberth Oversees at EloAscend
Building EloAscend — From Frustration to Platform
Service Pages Reviewed by Herberth Andrade
Every EloAscend service page goes through an editorial review cycle before publication. The following pages have been reviewed and approved for accuracy, standards compliance, and claim defensibility.
The Editorial Approach
Every claim on an EloAscend service page is evaluated against one question before publication: can a player act on this and have it hold up? If a pricing figure is cited, it reflects actual checkout data at the time of writing. If a competitor comparison is included, it is drawn from publicly available pages with a date reference. If a safety claim is made, it is qualified with specific scope — not stated as an absolute.
This standard exists because players make real decisions based on what they read. A player choosing between boosting platforms is often making a financial decision with real account risk attached. A player booking a coaching session is investing time and money with the expectation of real improvement. The content they read to make that decision deserves the same level of accountability that the service itself is held to.
Superlatives without scope, claims without source, and comparisons without evidence are not part of the EloAscend editorial standard — regardless of how common they are across the category. The goal is not to appear authoritative. It is to actually be reliable.